What do I need to consider about Ad Targeting & Remarketing?

• Your Privacy Policy must interlink with your Cookies Policy and consent pop-up to adequately explain how you'll use their personal information for personalised advertising purposes - and therefore allow you to do ad targeting and re-marketing. You need to:
  • Obtain the express, unambiguous consent of the individual before collecting their analytical data or placing any advertising cookies in their browser. Consent must be freely given, specific, informed and unambiguous. In order to obtain freely given consent, it must be given on a voluntary basis
  • You must give individuals clear instructions on how to withdraw consent at a later date
  • Maintain and manage records of consent given by each user. If consent was given online, your records should include the data submitted as well as a timestamp to link it to the relevant version of the data capture form
  • Clearly identify any third-party that may collect, receive, or utilise users' personal data